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Have you heard the buzz?

06
Apr
2017

 


Have you heard the buzz? Empire has a new beer style coming soon. PEACH BUZZ is a light bodied wheat beer flavored with fresh peach puree and Empire’s own estate honey.

Director of Brewing Operations Tim Butler gives us the scoop on his latest creation:

Why Peach?
“Back in the late 90’s, Empire made a lighter style fruit beer with peach puree that was a very popular seller. Fruit beers have been gaining in popularity and the demand is especially high in the summertime. CRANBABY and DEEP PURPLE were two experimental fruit brands that have proven incredibly successful at the brewpub.”

What would you say to fruit beer skeptics?
“We have a philosophy here that our beers should always taste like beer first. When I make a new recipe featuring esoteric or fruity flavors, I want to develop a flavor profile that is balanced and always a beer drinker’s beer. At the same time, I know this beer will appeal to someone who is looking for that thirst-quenching, fruit characteristic”

Where do you see yourself drinking the Peach Buzz?
“I know exactly how this will go. I’ll enjoy my very first Peach Buzz, relaxing after a long day in the brewery. Ahhhh, can’t wait. It’s going to be good.”